{"id":63508,"date":"2021-04-08T04:15:42","date_gmt":"2021-04-08T08:15:42","guid":{"rendered":"http:\/\/usfrontlinenews.com\/?p=63508"},"modified":"2021-04-08T04:15:42","modified_gmt":"2021-04-08T08:15:42","slug":"%e3%82%bb%e3%83%bc%e3%83%ab%e3%82%b9%e3%83%95%e3%82%a9%e3%83%bc%e3%82%b9%e3%80%81%e6%96%b0%e3%81%9f%e3%81%aa%e8%b2%a9%e4%bf%83%e3%83%84%e3%83%bc%e3%83%ab%e3%82%92%e7%99%ba%e8%a1%a8-2","status":"publish","type":"post","link":"http:\/\/usfrontlinenews.com\/?p=63508","title":{"rendered":"\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u3001\u65b0\u305f\u306a\u8ca9\u4fc3\u30c4\u30fc\u30eb\u3092\u767a\u8868"},"content":{"rendered":"\n<p>\u3000\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\uff08Salesforce\uff09\u306f3\u670816\u65e5\u3001\u4eba\u5de5\u77e5\u80fd\u57fa\u76e4\u306e\u65b0\u305f\u306aABM\uff08account-based marketing\uff09\u6a5f\u80fd\u3092\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30c7\u30b8\u30bf\u30eb360\u306b\u8ffd\u52a0\u3057\u305f\u3053\u3068\u3092\u660e\u3089\u304b\u306b\u3057\u305f\u3002\u65b0\u6a5f\u80fd\u306f\u3001\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30c7\u30b8\u30bf\u30eb360\u306e\u5229\u7528\u4f1a\u793e\u306e\u8ca9\u58f2\u90e8\u304c\u8ca9\u4fc3\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u52b9\u679c\u7684\u306b\u5f37\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3002<br><br>\u3000\u30d9\u30f3\u30c1\u30e3\u30fc\u30d3\u30fc\u30c8\u8a8c\u306b\u3088\u308b\u3068\u3001\u65b0\u6a5f\u80fd\u306e\u30a2\u30a4\u30f3\u30b7\u30e5\u30bf\u30a4\u30f3\u30fb\u30ad\u30fc\u30fb\u30a2\u30ab\u30a6\u30f3\u30c4\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\uff08Einstein Key Accounts Identification\uff09\u306f\u3001\u305d\u306e\u540d\u306e\u901a\u308a\u3001\u91cd\u8981\u306a\u53d6\u308a\u5f15\u304d\u5148\u307e\u305f\u306f\u8ca9\u58f2\u6a5f\u4f1a\uff08\u30ad\u30fc\u30fb\u30a2\u30ab\u30a6\u30f3\u30c4\uff09\u3092\u7279\u5b9a\uff08\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\uff09\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002\u8ca9\u4fc3\u5bfe\u8c61\u3068\u306e\u95a2\u4fc2\u6027\u3092\u3082\u3068\u306b\u3057\u305f\u8cfc\u5165\u5146\u5019\u3068\u6f5c\u5728\u7684\u8cfc\u5165\u5ba2\u306e\u7279\u6027\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u5165\u3059\u308b\u78ba\u304b\u3089\u3057\u3055\u306e\u5f37\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u7fa4\u3092\u7279\u5b9a\u3059\u308b\u306e\u304c\u540c\u6a5f\u80fd\u306e\u7279\u5fb4\u3060\u3002<br><br>\u3000\u6628\u4eca\u3001\u5404\u793e\u306e\u8ca9\u4fc3\u73ed\u304c\u500b\u3005\u306e\u6a19\u7684\uff08\u6f5c\u5728\u7684\u5ba2\uff09\u5411\u3051\u306b\u500b\u4eba\u5316\u3057\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u624b\u6cd5\u3092\u5f37\u3081\u3066\u3044\u308b\u306e\u306b\u3068\u3082\u306a\u3063\u3066\u3001ABM\u306f\u975e\u5e38\u306b\u91cd\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u304c2021\u5e74\u306b\u5b9f\u65bd\u3057\u305f\u8abf\u67fb\u3067\u306f\u3001B2B\uff08usiness-to-business\uff09\u8ca9\u4fc3\u62c5\u5f53\u8005\u305f\u3061\u306e92%\u306fABM\u304c\u300c\u304d\u308f\u3081\u3066\u91cd\u8981\u300d\u3068\u4f4d\u7f6e\u3065\u3051\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u305f\u3002\u65e2\u5b58\u9867\u5ba2\u306e\u5e02\u5834\u3092\u3042\u3089\u305f\u3081\u3066\u6398\u308a\u8d77\u3053\u3059\u6a5f\u80fd\u3068\u3044\u3048\u308b\u3002<br><br>\u3000\u307e\u305f\u3001\u30b7\u30ea\u30a2\u30b9\u30c7\u30a3\u30b7\u30b8\u30e7\u30f3\u30ba\uff08SiriusDecisions\uff09\u306b\u3088\u308b\u3068\u300133%\u306e\u4f1a\u793e\u306f2016\u5e74\u306b\u8ca9\u4fc3\u4e88\u7b97\u306e\u6700\u4f4e30%\u3092ABM\u306b\u6295\u3058\u3001\u305d\u306e\u5272\u308a\u5408\u3044\u306f2017\u5e74\u306b50%\u4ee5\u4e0a\u306b\u62e1\u5927\u3057\u305f\u3002<br><br>\u3000\u5404\u793e\u306e\u8ca9\u4fc3\u73ed\u306f\u3001\u30a2\u30a4\u30f3\u30b7\u30e5\u30bf\u30a4\u30f3\u30fb\u30ad\u30fc\u30fb\u30a2\u30ab\u30a6\u30f3\u30c4\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u8ca9\u4fc3\u6d3b\u52d5\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3068\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff08customer relationship management=CRM\uff09\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u308f\u305f\u3063\u3066\u6a2a\u65ad\u7684\u306b\u5206\u6790\u3067\u304d\u3001\u512a\u5148\u5ea6\u306e\u9ad8\u3044\u9806\u306b\u5f53\u8a72\u30a2\u30ab\u30a6\u30f3\u30c8\u7fa4\u3092\u81ea\u52d5\u7684\u306b\u6574\u7406\u3067\u304d\u308b\u3002<br><br>\u3000\u540c\u6a5f\u80fd\u306e\u76ee\u7684\u306f\u3001\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u88fd\u54c1\u306e\u5229\u7528\u4f1a\u793e\u3089\u306e\u8ca9\u4fc3\u62c5\u5f53\u3084\u8ca9\u58f2\u90e8\u304c\u512a\u5148\u30a2\u30ab\u30a6\u30f3\u30c8\u7fa4\u306b\u5c02\u5ff5\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u306a\u304c\u3089\u55b6\u696d\u8cc7\u6e90\u3092\u6700\u9069\u5316\u3057\u3001\u53d6\u308a\u5f15\u304d\u3092\u8fc5\u901f\u306b\u6210\u7acb\u3055\u305b\u308b\u3053\u3068\u3060\u3001\u3068\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u306f\u8aac\u660e\u3057\u305f\u3002<br><br><a href=\"https:\/\/venturebeat.com\/2021\/03\/16\/salesforce-intros-new-ai-powered-account-based-marketing-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/venturebeat.com\/2021\/03\/16\/salesforce-intros-new-ai-powered-account-based-marketing-tools\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3000\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\uff08Salesforce\uff09\u306f3\u670816\u65e5\u3001\u4eba\u5de5\u77e5\u80fd\u57fa\u76e4\u306e\u65b0\u305f\u306aABM\uff08account-based marketing\uff09\u6a5f\u80fd\u3092\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30c7\u30b8\u30bf\u30eb360\u306b\u8ffd\u52a0\u3057\u305f\u3053\u3068\u3092\u660e\u3089\u304b\u306b\u3057\u305f\u3002\u65b0\u6a5f\u80fd\u306f\u3001\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30c7\u30b8\u30bf\u30eb360\u306e\u5229\u7528\u4f1a\u793e\u306e\u8ca9\u58f2\u90e8\u304c\u8ca9\u4fc3\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u52b9\u679c\u7684\u306b\u5f37\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3002 \u3000\u30d9\u30f3\u30c1\u30e3\u30fc\u30d3\u30fc\u30c8\u8a8c\u306b\u3088\u308b\u3068\u3001\u65b0\u6a5f\u80fd\u306e\u30a2\u30a4\u30f3\u30b7\u30e5\u30bf\u30a4\u30f3\u30fb\u30ad\u30fc\u30fb\u30a2\u30ab\u30a6\u30f3\u30c4\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\uff08Einstein Key Accounts Identification\uff09\u306f\u3001\u305d\u306e\u540d\u306e\u901a\u308a\u3001\u91cd\u8981\u306a\u53d6\u308a\u5f15\u304d\u5148\u307e\u305f\u306f\u8ca9\u58f2\u6a5f\u4f1a\uff08\u30ad\u30fc\u30fb\u30a2\u30ab\u30a6\u30f3\u30c4\uff09\u3092\u7279\u5b9a\uff08\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\uff09\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002\u8ca9\u4fc3\u5bfe\u8c61\u3068\u306e\u95a2\u4fc2\u6027\u3092\u3082\u3068\u306b\u3057\u305f\u8cfc\u5165\u5146\u5019\u3068\u6f5c\u5728\u7684\u8cfc\u5165\u5ba2\u306e\u7279\u6027\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u5165\u3059\u308b\u78ba\u304b\u3089\u3057\u3055\u306e\u5f37\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u7fa4\u3092\u7279\u5b9a\u3059\u308b\u306e\u304c\u540c\u6a5f\u80fd\u306e\u7279\u5fb4\u3060\u3002 \u3000\u6628\u4eca\u3001\u5404\u793e\u306e\u8ca9\u4fc3\u73ed\u304c\u500b\u3005\u306e\u6a19\u7684\uff08\u6f5c\u5728\u7684\u5ba2\uff09\u5411\u3051\u306b\u500b\u4eba\u5316\u3057\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u624b\u6cd5\u3092\u5f37\u3081\u3066\u3044\u308b\u306e\u306b\u3068\u3082\u306a\u3063\u3066\u3001ABM\u306f\u975e\u5e38\u306b\u91cd\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u304c2021\u5e74\u306b\u5b9f\u65bd\u3057\u305f\u8abf\u67fb\u3067\u306f\u3001B2B\uff08usiness-to-business\uff09\u8ca9\u4fc3\u62c5\u5f53\u8005\u305f\u3061\u306e92%\u306fABM\u304c\u300c\u304d\u308f\u3081\u3066\u91cd\u8981\u300d\u3068\u4f4d\u7f6e\u3065\u3051\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u305f\u3002\u65e2\u5b58\u9867\u5ba2\u306e\u5e02\u5834\u3092\u3042\u3089\u305f\u3081\u3066\u6398\u308a\u8d77\u3053\u3059\u6a5f\u80fd\u3068\u3044\u3048\u308b\u3002 \u3000\u307e\u305f\u3001\u30b7\u30ea\u30a2\u30b9\u30c7\u30a3\u30b7\u30b8\u30e7\u30f3\u30ba\uff08SiriusDecisions\uff09\u306b\u3088\u308b\u3068\u300133%\u306e\u4f1a\u793e\u306f2016\u5e74\u306b\u8ca9\u4fc3\u4e88\u7b97\u306e\u6700\u4f4e30%\u3092ABM\u306b\u6295\u3058\u3001\u305d\u306e\u5272\u308a\u5408\u3044\u306f2017\u5e74\u306b50%\u4ee5\u4e0a\u306b\u62e1\u5927\u3057\u305f\u3002 \u3000\u5404\u793e\u306e\u8ca9\u4fc3\u73ed\u306f\u3001\u30a2\u30a4\u30f3\u30b7\u30e5\u30bf\u30a4\u30f3\u30fb\u30ad\u30fc\u30fb\u30a2\u30ab\u30a6\u30f3\u30c4\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u8ca9\u4fc3\u6d3b\u52d5\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3068\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff08customer relationship management=CRM\uff09\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u308f\u305f\u3063\u3066\u6a2a\u65ad\u7684\u306b\u5206\u6790\u3067\u304d\u3001\u512a\u5148\u5ea6\u306e\u9ad8\u3044\u9806\u306b\u5f53\u8a72\u30a2\u30ab\u30a6\u30f3\u30c8\u7fa4\u3092\u81ea\u52d5\u7684\u306b\u6574\u7406\u3067\u304d\u308b\u3002 \u3000\u540c\u6a5f\u80fd\u306e\u76ee\u7684\u306f\u3001\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u88fd\u54c1\u306e\u5229\u7528\u4f1a\u793e\u3089\u306e\u8ca9\u4fc3\u62c5\u5f53\u3084\u8ca9\u58f2\u90e8\u304c\u512a\u5148\u30a2\u30ab\u30a6\u30f3\u30c8\u7fa4\u306b\u5c02\u5ff5\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u306a\u304c\u3089\u55b6\u696d\u8cc7\u6e90\u3092\u6700\u9069\u5316\u3057\u3001\u53d6\u308a\u5f15\u304d\u3092\u8fc5\u901f\u306b\u6210\u7acb\u3055\u305b\u308b\u3053\u3068\u3060\u3001\u3068\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u306f\u8aac\u660e\u3057\u305f\u3002 https:\/\/venturebeat.com\/2021\/03\/16\/salesforce-intros-new-ai-powered-account-based-marketing-tools\/<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[2,9],"tags":[],"_links":{"self":[{"href":"http:\/\/usfrontlinenews.com\/index.php?rest_route=\/wp\/v2\/posts\/63508"}],"collection":[{"href":"http:\/\/usfrontlinenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/usfrontlinenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/usfrontlinenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/usfrontlinenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=63508"}],"version-history":[{"count":1,"href":"http:\/\/usfrontlinenews.com\/index.php?rest_route=\/wp\/v2\/posts\/63508\/revisions"}],"predecessor-version":[{"id":63509,"href":"http:\/\/usfrontlinenews.com\/index.php?rest_route=\/wp\/v2\/posts\/63508\/revisions\/63509"}],"wp:attachment":[{"href":"http:\/\/usfrontlinenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=63508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/usfrontlinenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=63508"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/usfrontlinenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=63508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}