{"id":4764,"date":"2016-09-14T09:50:22","date_gmt":"2016-09-14T13:50:22","guid":{"rendered":"http:\/\/usfrontlinenews.com\/?p=4764"},"modified":"2016-09-14T12:41:55","modified_gmt":"2016-09-14T16:41:55","slug":"%e3%83%9d%e3%82%b1%e3%83%a2%e3%83%b3%e3%83%bb%e3%82%b4%e3%83%bc%e3%81%8b%e3%82%89%e5%ad%a6%e3%81%b6%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e8%b2%a9%e4%bf%83%e3%80%9c%e6%b6%88%e8%b2%bb%e8%80%85%e6%84%9f","status":"publish","type":"post","link":"https:\/\/usfrontlinenews.com\/?p=4764","title":{"rendered":"\u30dd\u30b1\u30e2\u30f3\u30fb\u30b4\u30fc\u304b\u3089\u5b66\u3076\u30c7\u30b8\u30bf\u30eb\u8ca9\u4fc3\u301c\u6d88\u8cbb\u8005\u611f\u60c5\u306b\u8a34\u6c42\u3057\u4ed8\u52a0\u4fa1\u5024\u3092\u5275\u51fa"},"content":{"rendered":"

\u3000\u30b0\u30fc\u30b0\u30eb\u3084\u4efb\u5929\u5802\u3089\u304c\u51fa\u8cc7\u3059\u308b\u30b7\u30ea\u30b3\u30f3\u30fb\u30d0\u30ec\u30fc\u65b0\u8208\u4f01\u696d\u30ca\u30a4\u30a2\u30f3\u30c6\u30a3\u30c3\u30af\uff08Niantic\uff09\u304c\u958b\u767a\u3057\u305f\u30dd\u30b1\u30e2\u30f3\u30fb\u30b4\u30fc\uff08Pokemon Go\uff09\u306f\u3044\u307e\u3084\u3001\u7c73\u56fd\u5e02\u5834\u6700\u5927\u306e\u30e2\u30d0\u30a4\u30eb\u30fb\u30b2\u30fc\u30e0\u3067\u3042\u308a\u3001\u305d\u306e\u4eba\u6c17\u3092\u96c6\u5ba2\u306b\u5229\u7528\u3057\u3088\u3046\u3068\u3059\u308b\u4f01\u696d\u3084\u8ca9\u4fc3\u62c5\u5f53\u8005\u304c\u5897\u3048\u3066\u3044\u308b\u3002<\/p>\n

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\u3000\u30d5\u30a9\u30fc\u30d6\u30b9\u8a8c\u304c\u63b2\u8f09\u3057\u305f\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u30d9\u30a4\u30f3\u30fb\u30a4\u30f3\u30b5\u30a4\u30c4\uff08Bain Insights\uff09\u306e\u5bc4\u7a3f\u8a18\u4e8b\u306b\u3088\u308b\u3068\u3001\u62e1\u5f35\u73fe\u5b9f\u30e2\u30d0\u30a4\u30eb\u30fb\u30b2\u30fc\u30e0\u3084\u30e2\u30d0\u30a4\u30eb\u30fb\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u96c6\u5ba2\u306b\u5229\u7528\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u306f\u3001\u305d\u306e\u52b9\u679c\u306f\u4f01\u696d\u306e\u898f\u6a21\u3084\u696d\u7a2e\u306b\u95a2\u4fc2\u306a\u3044\u3002<\/p>\n

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\u3000\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u3042\u308b\u30d4\u30b6\u5e97\u306e\u5834\u5408\u3001\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u7d4c\u7531\u306710\u30c9\u30eb\u3092\u6255\u3044\u300110\u7a2e\u985e\u4ee5\u4e0a\u306e\u30e2\u30f3\u30b9\u30bf\u30fc\u3092\u4e00\u6642\u7684\u306b\u5e97\u5185\u306b\u547c\u3073\u8fbc\u3093\u3060\u3002\u30b2\u30fc\u30e0\u30fb\u30d7\u30ec\u30a4\u30e4\u30fc\u3089\u306f\u305d\u308c\u3089\u3092\u300c\u6355\u307e\u3048\u308b\u300d\u305f\u3081\u306b\u6765\u5e97\u3057\u305f\u7d50\u679c\u3001\u58f2\u308a\u4e0a\u3052\u304c75%\u5897\u52a0\u3057\u305f\u3002<\/p>\n

\u3000\u30dd\u30b1\u30e2\u30f3\u30fb\u30b4\u30fc\u306e\u958b\u767a\u3067\u30dd\u30b1\u30e2\u30f3\uff08\u4efb\u5929\u5802\u306e\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u7fa4\u306e\u4f7f\u7528\u6a29\u3092\u7ba1\u7406\u3059\u308b\u4f1a\u793e\uff09\u304b\u3089\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u4f7f\u7528\u6a29\u3092\u8cb7\u3063\u305f\u30ca\u30a4\u30a2\u30f3\u30c6\u30a3\u30c3\u30af\uff08Niantic\uff09\u306f\u3001\u300c\u30a4\u30f3\u30b0\u30ec\u30b9\uff08Ingress)\u300d\u3068\u3044\u3046\u540d\u524d\u306e\u3088\u304f\u4f3c\u305f\u62e1\u5f35\u73fe\u5b9f\u30b2\u30fc\u30e0\u3092\u7d044\u5e74\u524d\u306b\u5e02\u5834\u6295\u5165\u3057\u305f\u304c\u3001\u30cb\u30c3\u30c1\u30fb\u30b2\u30fc\u30e0\u306e\u57df\u3092\u8d85\u3048\u308b\u3053\u3068\u306f\u306a\u304b\u3063\u305f\u3002\u5bfe\u7167\u7684\u306b\u30dd\u30b1\u30e2\u30f3\u30fb\u30b4\u30fc\u306f\u30011990\u5e74\u4ee3\u306b\u6d41\u884c\u3063\u305f\u30b2\u30fc\u30e0\u3084\u73a9\u5177\u306e\u61d0\u304b\u3057\u3055\u306b\u8a34\u6c42\u3057\u3066\u6210\u529f\u3057\u305f\u3002<\/p>\n

\u3000\u6d88\u8cbb\u8005\u306e\u611f\u60c5\u306b\u8a34\u3048\u3066\u88fd\u54c1\u306e\u9b45\u529b\u3092\u9ad8\u3081\u308b\u7121\u5f62\u306e\u7279\u6027\u3092\u5c0f\u58f2\u696d\u754c\u3067\u306f\u300c\u30de\u30b8\u30c3\u30af\uff08\u9b54\u6cd5\uff09\u300d\u3068\u547c\u3076\u3002\u30dd\u30b1\u30e2\u30f3\u30fb\u30b4\u30fc\u306e\u30de\u30b8\u30c3\u30af\u306f\u7279\u306b\u5de7\u5999\u3060\u3002<\/p>\n

\u3000\u6d88\u8cbb\u8005\u306e\u5fc3\u3092\u3064\u304b\u3080\u4f01\u696d\u3068\u306f\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3084\u30c7\u30fc\u30bf\u3068\u8ca9\u4fc3\u30de\u30b8\u30c3\u30af\u3092\u4e00\u4f53\u5316\u3057\u305f\u4f53\u9a13\u3092\u6d88\u8cbb\u8005\u306b\u63d0\u4f9b\u3057\u3001\u4f01\u696d\u304c\u81ea\u5206\u305f\u3061\u3092\u7406\u89e3\u3057\u3001\u81ea\u5206\u305f\u3061\u3092\u52a9\u3051\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u3068\u6d88\u8cbb\u8005\u306b\u601d\u308f\u305b\u308b\u3088\u3046\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u4f01\u696d\u3060\u3002<\/p>\n

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\u3010http:\/\/www.forbes.com\/sites\/baininsights\/2016\/09\/06\/the-digital-marketing-lesson-of-pokemon-go\/#6108bad2590e<\/a>\u3011<\/p>\n","protected":false},"excerpt":{"rendered":"

\u3000\u30b0\u30fc\u30b0\u30eb\u3084\u4efb\u5929\u5802\u3089\u304c\u51fa\u8cc7\u3059\u308b\u30b7\u30ea\u30b3\u30f3\u30fb\u30d0\u30ec\u30fc\u65b0\u8208\u4f01\u696d\u30ca\u30a4\u30a2\u30f3\u30c6\u30a3\u30c3\u30af\uff08Niantic\uff09\u304c\u958b\u767a\u3057\u305f\u30dd\u30b1\u30e2\u30f3\u30fb\u30b4\u30fc\uff08Pokemon Go\uff09\u306f\u3044\u307e\u3084\u3001\u7c73\u56fd\u5e02\u5834\u6700\u5927\u306e\u30e2\u30d0\u30a4\u30eb\u30fb\u30b2\u30fc\u30e0\u3067\u3042\u308a\u3001\u305d\u306e\u4eba\u6c17\u3092\u96c6\u5ba2\u306b\u5229\u7528\u3057\u3088\u3046\u3068\u3059\u308b\u4f01\u696d\u3084\u8ca9\u4fc3\u62c5\u5f53\u8005\u304c\u5897\u3048\u3066\u3044\u308b\u3002 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Insights\uff09\u306e\u5bc4\u7a3f\u8a18\u4e8b\u306b\u3088\u308b\u3068\u3001\u62e1\u5f35\u73fe\u5b9f\u30e2\u30d0\u30a4\u30eb\u30fb\u30b2\u30fc\u30e0\u3084\u30e2\u30d0\u30a4\u30eb\u30fb\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u96c6\u5ba2\u306b\u5229\u7528\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u306f\u3001\u305d\u306e\u52b9\u679c\u306f\u4f01\u696d\u306e\u898f\u6a21\u3084\u696d\u7a2e\u306b\u95a2\u4fc2\u306a\u3044\u3002 \u3000\u305f\u3068\u3048\u3070\u3001\u5c0f\u898f\u6a21\u4e8b\u696d\u4e3b\u306f\u3001\u6709\u511f\u3067\u5e83\u544a\u3092\u51fa\u3059\u304b\u3001\u3042\u308b\u3044\u306f\u30dd\u30b1\u30e2\u30f3\u30fb\u30b4\u30fc\u5229\u7528\u306e\u6765\u5e97\u8005\u306b\u7279\u5178\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3044\u3063\u305f\u65b9\u6cd5\u3067\u6765\u5e97\u8005\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u53ef\u80fd\u3060\u3002 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