{"id":64247,"date":"2021-09-17T11:10:00","date_gmt":"2021-09-17T15:10:00","guid":{"rendered":"http:\/\/usfrontlinenews.com\/?p=64247"},"modified":"2021-09-17T16:47:29","modified_gmt":"2021-09-17T20:47:29","slug":"%e3%82%bb%e3%83%bc%e3%83%ab%e3%82%b9%e3%83%95%e3%82%a9%e3%83%bc%e3%82%b9%e3%80%81%e9%a1%a7%e5%ae%a2%e9%96%a2%e4%b8%8e%e4%bf%83%e9%80%b2%e6%a9%9f%e8%83%bd%e3%82%92%e5%90%91%e4%b8%8a","status":"publish","type":"post","link":"https:\/\/usfrontlinenews.com\/?p=64247","title":{"rendered":"\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u3001\u9867\u5ba2\u95a2\u4e0e\u4fc3\u9032\u6a5f\u80fd\u3092\u5411\u4e0a"},"content":{"rendered":"\n<p>\u3000\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\uff08Salesforce\uff09\u306f9\u670816\u65e5\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30af\u30e9\u30a6\u30c9\uff08Marketing Cloud\uff09\u306e\u65b0\u6a5f\u80fd\u7fa4\u3092\u767a\u8868\u3057\u305f\u3002\u8ca9\u4fc3\u5c02\u9580\u696d\u8005\u3084\u5404\u793e\u306e\u8ca9\u4fc3\u62c5\u5f53\u8005\u3089\u5411\u3051\u306e\u30af\u30e9\u30a6\u30c9\u30fb\u30c4\u30fc\u30eb\u7fa4\u3060\u3002<br><br>\u3000\u30d9\u30f3\u30c1\u30e3\u30fc\u30d3\u30fc\u30c8\u8a8c\u306b\u3088\u308b\u3068\u3001\u305d\u308c\u3089\u306e\u65b0\u6a5f\u80fd\u306f\u3001\u4eba\u5de5\u77e5\u80fd\u3068\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u8ca9\u4fc3\u6a19\u7684\u3092\u9069\u5207\u306b\u3092\u7d5e\u308b\u3053\u3068\u3067\u9867\u5ba2\u3068\u306e\u95a2\u4e0e\u3092\u5411\u4e0a\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3082\u306e\u3067\u3001\u9867\u5ba2\u3054\u3068\u306e\u500b\u4eba\u5316\u3084\u6700\u9069\u5316\u6a5f\u80fd\u3092\u6539\u826f\u3057\u3001\u9867\u5ba2\u306b\u63a8\u85a6\u3059\u308b\u88fd\u54c1\u306e\u95a2\u9023\u6027\u3092\u9ad8\u3081\u3089\u308c\u308b\u3088\u3046\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u3002<br><br>\u3000\u305f\u3068\u3048\u3070\u3001\u30a2\u30a4\u30f3\u30b7\u30e5\u30bf\u30a4\u30f3\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\uff08Einstein Engagement Scoring\uff09\u3068\u547c\u3070\u308c\u308b\u6a5f\u80fd\u306f\u3001\u9867\u5ba2\u95a2\u4e0e\uff08engagement\uff09\u7387\u3084\u8ee2\u63db\u7387\uff08conversion rate\uff09\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u5f79\u7acb\u3064\u3001\u3068\u540c\u793e\u306f\u8aac\u660e\u3057\u3066\u3044\u308b\u3002<br><br>\u3000\u307e\u305f\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u30fb\u30b9\u30c6\u30e5\u30fc\u30c7\u30a3\u30aa\uff08Interaction Studio\uff09\u6a5f\u80fd\u3067\u306f\u3001\u5404\u7a2e\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u3063\u3066\u3001\u9280\u884c\u306eATM\u3084\u5e97\u982d\u306ePOS\uff08point of sale\uff09\u3001\u30b3\u30fc\u30eb\u30fb\u30bb\u30f3\u30bf\u30fc\u3068\u3044\u3063\u305f\u591a\u5c90\u306b\u308f\u305f\u308b\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u306b\u500b\u4eba\u5316\u6a5f\u80fd\u3092\u62e1\u5927\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<br><br>\u3000\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u30fb\u30b9\u30c6\u30e5\u30fc\u30c7\u30a3\u30aa\u306e\u65b0\u6a5f\u80fd\u306f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u30fb\u30af\u30e9\u30a6\u30c9\uff08Experience Cloud\uff09\u306b\u7d71\u5408\u3055\u308c\u3066\u304a\u308a\u3001\u30a6\u30a7\u30d6\u3084\u30e2\u30d0\u30a4\u30eb\u3001\u30dd\u30fc\u30bf\u30eb\u3067\u306e\u4f53\u9a13\u3092\u9867\u5ba2\u3068\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u95a2\u4e0e\u306b\u5fdc\u3058\u3066\u8abf\u6574\u3059\u308b\u6a5f\u80fd\u3092\u3082\u305f\u3089\u3059\u3002<br><br>\u3000\u3055\u3089\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30af\u30e9\u30a6\u30c9\u306e\u30a2\u30a4\u30f3\u30b7\u30e5\u30bf\u30a4\u30f3\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30c7\u30b6\u30a4\u30ca\u30fc\uff08Einstein Content Designer\uff09\u6a5f\u80fd\u3082\u6539\u826f\u3055\u308c\u305f\u3002\u4eba\u5de5\u77e5\u80fd\u306b\u3088\u3063\u3066\u8ca9\u4fc3\u30b3\u30f3\u30c6\u30f3\u30c8\u3092\u81ea\u52d5\u4f5c\u6210\u3057\u3001\u9867\u5ba2\u306e\u5c64\u306b\u5fdc\u3058\u3066\u6700\u9069\u5316\u3059\u308b\u3082\u306e\u3060\u3002<br><br>\u3000\u307e\u305f\u3001\u65b0\u3057\u3044\u30c7\u30fc\u30c8\u30e9\u30de\uff08Datorama\uff09\u306f\u3001\u5404\u793e\u304c\u5c55\u958b\u3059\u308b\u8ca9\u4fc3\u3068\u5e83\u544a\u306e\u52b9\u679c\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u30fb\u30b9\u30c6\u30e5\u30fc\u30c7\u30a3\u30aa\u3068\u7d71\u5408\u3055\u308c\u3001\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3082\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u3002<br><br>\u3000\u540c\u793e\u306f\u3055\u3089\u306b\u3001\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u81ea\u52d5\u5316\u3059\u308b\u30a2\u30a4\u30f3\u30b7\u30e5\u30bf\u30a4\u30f3\u30fb\u30aa\u30fc\u30c8\u30e1\u30a4\u30c8\uff08Einstein Automate\uff09\u3068\u3044\u3046\u30c4\u30fc\u30eb\u3082\u6539\u826f\u3057\u305f\u3002\u30ed\u30dc\u30c6\u30a3\u30c3\u30af\u696d\u52d9\u904e\u7a0b\u81ea\u52d5\u5316\uff08robotic process automation=RPA\uff09\u3068\u6a5f\u68b0\u5b66\u7fd2\u306e\u65b0\u6a5f\u80fd\u304c\u8ffd\u52a0\u3055\u308c\u3066\u3044\u308b\u3002<br><br>\u3000\u540c\u793e\u3067\u306f\u3001\u540c\u793e\u6280\u8853\u306e\u5c0e\u5165\u9867\u5ba2\u4f1a\u793e\u3089\u304c2020\u5e74\u306b\u81ea\u52d5\u5316\u6a5f\u80fd\u3092\u307e\u3059\u307e\u3059\u591a\u7528\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3068\u5831\u544a\u3057\u3066\u3044\u308b\u3002\u540c\u793e\u306b\u3088\u308b\u3068\u3001\u540c\u793e\u306e\u9867\u5ba2\u4f1a\u793e\u3089\u306f\u30011\u65e5\u3042\u305f\u308a\u5e73\u5747382\u5104\u4ef6\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3057\u3001\u4eba\u5de5\u77e5\u80fd\u306b\u3088\u308b\u4e88\u6e2c\u30921\u65e5\u3042\u305f\u308a\u5e73\u57471160\u5104\u56de\u884c\u3063\u3066\u3044\u308b\u3002<br><br><a href=\"https:\/\/venturebeat.com\/2021\/09\/16\/salesforce-launches-marketing-personalization-and-automation-features\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/venturebeat.com\/2021\/09\/16\/salesforce-launches-marketing-personalization-and-automation-features\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3000\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\uff08Salesforce\uff09\u306f9\u670816\u65e5\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30af\u30e9\u30a6\u30c9\uff08Marketing Cloud\uff09\u306e\u65b0\u6a5f\u80fd\u7fa4\u3092\u767a\u8868\u3057\u305f\u3002\u8ca9\u4fc3\u5c02\u9580\u696d\u8005\u3084\u5404\u793e\u306e\u8ca9\u4fc3\u62c5\u5f53\u8005\u3089\u5411\u3051\u306e\u30af\u30e9\u30a6\u30c9\u30fb\u30c4\u30fc\u30eb\u7fa4\u3060\u3002 \u3000\u30d9\u30f3\u30c1\u30e3\u30fc\u30d3\u30fc\u30c8\u8a8c\u306b\u3088\u308b\u3068\u3001\u305d\u308c\u3089\u306e\u65b0\u6a5f\u80fd\u306f\u3001\u4eba\u5de5\u77e5\u80fd\u3068\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u8ca9\u4fc3\u6a19\u7684\u3092\u9069\u5207\u306b\u3092\u7d5e\u308b\u3053\u3068\u3067\u9867\u5ba2\u3068\u306e\u95a2\u4e0e\u3092\u5411\u4e0a\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3082\u306e\u3067\u3001\u9867\u5ba2\u3054\u3068\u306e\u500b\u4eba\u5316\u3084\u6700\u9069\u5316\u6a5f\u80fd\u3092\u6539\u826f\u3057\u3001\u9867\u5ba2\u306b\u63a8\u85a6\u3059\u308b\u88fd\u54c1\u306e\u95a2\u9023\u6027\u3092\u9ad8\u3081\u3089\u308c\u308b\u3088\u3046\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u3002 \u3000\u305f\u3068\u3048\u3070\u3001\u30a2\u30a4\u30f3\u30b7\u30e5\u30bf\u30a4\u30f3\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\uff08Einstein Engagement 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